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Diamonds are for Black Fridays?

Reading time: 3 mins

It’s that time of the year again.

Black Friday.

When only the physically strong survive in transporting a 48-inch TV from the back of a store to the checkout—amidst the wrestlers and those playing tug-of-war, then sauntering, staggering or in rare cases crawling away—while clinging to that much perceived prized possession.

Meanwhile, the rest of us sit poised behind a screen, ready to click ‘add to cart’ and checkout unscathed and in record time.

We’ve all seen the footage in previous years, but of late, shoppers have become increasingly savvy and have turned their attentions to purchasing items that will last a life-time.

Take engagement rings, for example.


‘…1 in 8 Brits intend to shop for an engagement ring this Black Friday.’


According to research commissioned by jewellery insurance provider Protect your Bubble, 1 in 8 Brits intend to shop for an engagement ring this Black Friday.

The data—which was collected earlier this month from a sample of 1068 UK adults, found 49.8% would consider purchasing an engagement ring in the Black Friday sale.

50.6% of the respondents admitted they would accept a ring that had been purchased in the Black Friday sale.

So what happened to the remaining 49.4% who wouldn’t accept a Black Friday ring?

Is price really an important factor in whether a ring is deemed worthy of acceptance? Are the 49.4% saying that they would be offended if their dream engagement ring were bagged in a sale?

If you’re one of the people who would side with the offended 49.4%, you’d be pleased to know that 32.1% of respondents would be willing to conceal the amount they spent on an engagement ring from their soon-to-be ‘other half’.


“A Diamond is Forever”


In 1947, the original concept of the engagement ring was created by advertising agency N.W. Ayer & Son for the world’s largest diamond producer, De Beers. The campaign and slogan “A Diamond is Forever” proved highly effective, and convinced the world that a man should propose to a woman with a diamond. And not just any diamond mind you. A string of De Beers ads in the eighties set the standard that a diamond engagement ring should cost at least 2 months’ salary.


“…if something appears to be too good to be true, then it usually is…”


Some will say that the cost of an engagement ring foretells the level of commitment a person is willing to give to their significant other, while others feel that purchasing their much desired engagement ring in a sale is a good move.

Though some respondents felt that Black Friday is an opportunity for retailers possibly sell ‘poor quality’ products, 24.7% said they would be willing to purchase a ring online without seeing it first in person.

In response to these findings, James Brown, director of Protect your Bubble advises, “…if something appears to be too good to be true, then it usually is.

“Cover your back by shopping at reputable jewellers and seeking diamond certification when buying the all-important ring for your loved one.”



So what do you think? Would you purchase an engagement ring online without seeing it in person? Would you accept a ring knowing that it had been purchased in a sale? Or do you believe that it’s not the value of the engagement ring, but the quality of the marriage that counts? Or perhaps you’re looking for anything but a diamond ring to help you pop the question? 

I would love to hear your thoughts.



Musings of Ms. Phipps




© Musings Of Ms Phipps and Aisha Phipps ( 2018. Unauthorized use and/or duplication of this material without express and written permission from this author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to ‘Aisha Phipps of ‘Musings Of Ms. Phipps’ ( appropriate and specific direction to the original content.



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